Welcome to the world of the internet and technology. With Facebook alone receiving more than 30 billion posts on a daily basis, you are bound to have a major chunk of communication done through memes. Memes are defined as familiar images which are combined with an equally humorous yet relevant message. This is what makes them a perfect package for viral shares through social platforms. Therefore, memes are now being used for marketing purposes as well.
If you are into marketing and are looking forward to creating viral memes, then you have landed on the right page. Let us inform you of the 9 tried and tested tips to create viral memes.
1. Know Your Audience
For a viral meme that serves the purpose of marketing, knowing your audience is of paramount importance. You need to be familiar with their interests and deliver relevancy with the memes. Anything offensive or what they can’t connect to is bound to fade away quickly.
2. Know Your Meme
Knowing your audience is not sufficient enough. You must also be familiar with the memes you are using for marketing. By knowing its origin, you would be able to determine whether it is suitable for your company or not. Just because it’s popular, doesn’t mean it is going to serve the purpose of marketing for your company. Understanding memes enable you to find and deliver relevance.
3. Know Your Competitors
You may also want to do some market research and see how your competitors have been using memes for their marketing purposes. You then have two options. You can either use the same memes with your own customized message to respond to them, or you can come up with an entirely unique, and fresh meme to enter the market.
4. Choose What’s Popular
If you want your marketing memes to go viral, you need to pick images that are already hot on social media. This is what multiplies your chances of delivering your message to the mass potential customers. Think about it, the image that you have chosen is already spreading like wildfire. All you have to do next is to pick it up and merge it with your company’s message. The memes itself will do the rest.
5. Tools And Applications Are Your Best Friend
The good news is that you don’t have to be a professional graphic designer to make a meme for marketing purposes. While having the skill to simply crop an image is sufficient, it is still recommended to use a meme generator, meme crunch or other such built-in tools to make a professional meme that is humorous and communicates your messages well.
6. Get Another Pair Of Eyes
If you have been into marketing, you must already be familiar with the importance of getting another pair of eyes before you send your content out for publishing. The same principle applies to memes. Once you are done making one, get your colleagues to give you some feedback. If it’s sufficiently positive, you are all ready to start marketing your memes. Of course, A/B testing is also helpful in finding the best practices to marketing your memes.
7. Resizing Is Important
Remember that different social networks have different requirements when it comes to the optimum size of the image being posted. While it may seem unimportant, it is otherwise. Optimizing and resizing your marketing meme to each social platform individually is important for viral shares.
8. Never Ignore Hashtags
Give your social networks a good look. Do you find a single viral share that doesn’t have the relevant hashtags? In order to make your meme viral, you need to follow the culture. Include some relevant hashtags before publishing it online.
9. Post It All Over The Internet
Last but not least, you are required to post your marketing memes all over the internet. It is never a good option to stick to one single social platform. Post it on Facebook, Instagram, Twitter, Snapchat, Whatsapp, Pinterest, and your personal blog. Post it anywhere where you can find an option to post the memes. This is how you give your memes a push that it needs to go viral.
As evident from the above information, memes have turned into an impeccable means of marketing. All you have to do is go through our 9 tips to create a marketing meme and then let the internet take over from there. The results of marketing memes in this age of the internet and technology is huge and we don’t see memes fading anytime soon.